With more than 50% of Facebook’s active users logging into their account every day, Facebook is now so important to your potential customers’ lives that it make sense for you as a business owner to have a presence where your prospects are hanging out on a daily basis. Learn how to set up a Facebook Business Page with this simple guide. small business
Facebook is so popular that business owners can simply no longer consider it a site only appropriate for socializing and game playing. In fact, in September 2010, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook states that users spend over 700 billion minutes per month on Facebook!
With 500 million active users, Facebook is the new behemoth on the Web. With its popularity across diverse age groups, integrated email application, and new Bing search integration, a Facebook user may simply no longer need to visit Google for Web searches or log off to use an email application. They may be able to experience the Web fully all from inside Facebook. With more than 50% of the active users logging into Facebook every day, according to Facebook, Facebook is now so important to your potential customers’ lives that it make sense for you as a business owner to have a presence where your prospects are hanging out on a daily basis.
Are Business Pages also called Fan Pages?
Many of you that have been using Facebook for a while will remember that Facebook used to call Business Pages – Fan Pages. Additionally, it used to be that someone “fanned you”. Now they “like you”. Don’t get confused in thinking that a Fan Page is a different product than a Business Page they are one in the same.
All Facebook Business Pages start with the set up of a personal Facebook profile. That’s right, a personal profile! You can’t just jump to Business Page set up. The email address and name you use for your personal profile must be one tied to a person and not a catchall email like [email protected]. Remember, that if you have an employee set up the personal profile portion for your Business Page, that you don’t want them to tie the new account to an email that you will not have access to if they leave the company. If they do so and leave your employ, you could lose access to your Facebook Business Page, all of your accumulated fans, and information without recourse.
On the right side of the creation page select under the heading the “Official Page” and mark “Create a Page for a:” and then finally select “local business”. Enter your page name and then tick the box next to the statement that says you are a legal business representative and allowed to own the page. It is important to understand that the name you choose for the title of your Facebook Business Page will appear at the top of your finished page.
Do my personal updates show on my Business Page?
After you have set up your Facebook Business Page, you can “lock down” your personal profile that was used to launch your Business Page. To do so, just you alter the privacy settings in the personal account to not show your personal information to others who are not “approved” friends.
When Facebook was first created many business owners including myself, started with a Facebook personal profile for their business. Now that Facebook has created Business Pages, you can easily change the privacy settings on your old personal profile to funnel your business traffic to your new Facebook Business Page keeping your old personal profile now just for family and close friends.